Year of the Boar
Beats by Dr. Dre
A Beats by Dre Chinese New Year campaign for the Year of the Pig, made with Neocha and directed by BRTHR. The concept reframes the zodiac animal through the boar, the pig’s renegade cousin, and centers a young Chinese generation pushing culture forward across music, fashion, sport, and visual art.
The edit plays like a collision of mini-worlds: bold color stages, performance fragments, sports texture, camera flashes, and graphic transitions all moving under the “Wild Like Us” idea. Its strength is density without blur, keeping each character distinct while building a fast, confident campaign film around the special-edition Solo3 Wireless.